Pay Per Click (PPC) Training

What is this course?

Paid ads are popular as Google gives paid ad participants the coveted premium spots on the top of a results page. Paid ads are a quick way to gain visibility and get users to your site. This makes PPC a tempting option for businesses looking for more online conversions. PPC greatly benefits SMEs and large corporations alike as you can have a fast impact with many more potential customers. By not using PPC marketing, you are likely losing out on valuable traffic and conversions.

Some benefits of having a PPC campaign:

Cost efficient – a great financial benefit of PPC is you only pay if someone clicks on your advert. You can still promote brand awareness for free by appearing in searches to gain awareness.

Quick visibility – you will appear higher up on Google.

Boosts traffic to your website – having your paid advertisement appear on the first page of search engine increases your chances of potential customers visiting your site.

Real-time performance analysis – real-time data is available and decisions can be made instantly. With these metrics, you can change text, play with keywords, or include extensions.

Increase brand recognition with remarketing – interested customers can be retargeted and can again associate with your band.

What will I learn?

You will learn how to successfully create an online campaign to promote your business and increase the volume of traffic your website receives. You will be able to target specific potential customers and generate a higher level of brand awareness.

What topics will be covered?

  • PPC training introduction
  • How to set up a PPC campaign
  • Keyword research
  • How to create ads
  • The importance of a landing page
  • PPC reporting structure
  • How PPC fits into your digital strategy

Who is this course suitable for?

It is suitable for anybody who would like to implement a digital strategy, or is looking to improve their existing digital marketing strategy.

What will I recieve?

  • In depth training from a Social and Digital marketing expert
  • Carefully delivered course designed to provide you with an understanding and ability to plan and manage your digital marketing strategy
  • Lunch and refreshments during the course
  • Practical hands on experience
  • Certificate of attendance (upon request)

Prerequisites:

Bring along your logins for your Google Analytics and AdWords accounts.

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