If you are struggling to keep up with the rapidly evolving world of digital marketing, and how to use it effectively as part of your marketing and sales strategy; this one day training course is your answer.
The course will cover all key channels, platforms, techniques and strategies. In short, it is a comprehensive, relevant and cost effective route to fast-track your way to have the skills to implement a successful digital marketing plan effectively. Once completed, this course will allow you to encourage business growth and development in the short, medium and long-term.
Upon completion, our aim is to equip you with the ability to develop and implement a marketing strategy that is right for your business. You will receive an introduction into Search Engine Optimisation (SEO), Pay Per Click (PPC) and Google Analytics. You will also understand how to measure success and tailor your strategy to suit your audience.
- Audit current approaches and identify areas for improving performance
- Competitor analysis
- Keyword research
- Google Analytics
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Social Media including Facebook, Twitter, YouTube, LinkedIn, Instagram
- Online advertising including ad networks and behavioural targeting
- Basics of email marketing
- Site content and copy
- Digital marketing strategy and planning
The ‘Creation of Digital Mindset’ training course will be of particular interest to anyone looking to market their business online.
- In depth training from a Social and Digital marketing expert
- Carefully delivered course designed to provide you with an understanding and ability to plan and manage your digital strategy
- Lunch and refreshments during the course
- Practical hands on experience
- Certificate of attendance (upon request)
Please ensure you have access to the social media sites and website for your business.